Social Media, Radio, Mobile, Email Campaigns, Pay Per Click, Old Faithful TV, and the list goes on. Everyone has a sales pitch telling you they can grow your business if you just go with them. The screaming from all directions can make you just say, “Forget it!” Is that what you really want or are you one of the few, the proud, the professional, the organization who will pay, but you just want results. Do all of these mediums work, which one works best? It may be a little self-serving but the fact is most methods work, however, it takes experience and wisdom to know how to work each method and for whom, a method is optimum.
It is key for organizations to develop a clear, path and purpose for what they will do and will not do as well as how they will do it. Marketing and PR, may (scratch that) WILL cause engagement between your organization and more donors, or clients, but if your part doesn’t match the advertisement, the public will not be back. The next Key to consider is that going after new clients while ignoring current ones is not a strategy that will benefit you. Studies show you will spend 3x the amount pursuing new clients than you would spend to keep the current ones. Additionally, we all know people talk, and if current customers feel neglected, or taken for granted not only will they make it known, they will entertain the good talk of others about your competition. A good firm or company will grow you internally and externally. They will push you and your organization to perform at a standard that will back up the campaigns and perceptions created for your expansion. Tools of engagement are multiplying daily, performance matrix are becoming more evolved, and it will continue. Managing this arena is not something an entrepreneur running in 5 directions should do. It is also not the task for a company whose focus is not in the arena of media and advertising. Pursuing marketing professionals, for your education and expansion will cause you to arrive at one conclusion; you should have done it wholeheartedly a long time ago.