The simplest form of Public Relations, as we do it is strategically leveraging the assets and influence of others, producing a favorable public image benefitting our client. We Understand The Process.
Our Argument for PR
Your image, your reputation in the public arena is paramount to your success. Additionally your image internally, in your organization, is equally important and will affect your public image and reputation. People have to like you to help you succeed, be that buying your product, donating to your cause or voting for your candidate. Let’s be brutally honest, nothing is more wasteful than spending marketing dollars on an organization or person no one likes or cares for. That is why Dominion PRM creates the desired perception and response, among the desired group for your organization. This is the fuel that makes all your other campaigns and efforts run.
True PR uses trusted, not paid sources to manage the spread of information. This may include magazines, radio, TV, Popular web resources our other organizations. PR over time builds trusted valued relationships that are mutually beneficial. A PR company may have you write an article for a trusted periodical instead of just buying an ad there, to increase your reputation and credibility. Advertisers will tell you what you want to hear. They wish to sell you more space or time. A PR specialist will tell you what you need to hear, and use these mediums strategically to build up good will and credibility on your behalf. There is an old saying that PR companies love to quote “Advertising is what you pay for, publicity is what you pray for.” Public Relations is a process it is on going, and for effective, momentum building results we believe a professional will serve you best.
- Non-profit Image repair
- Crisis PR
- Reputation Management
- Political Image Management
- Employee (Internal)Communications
- Media Relations
- Media Training
- Community Involvement for Executives
- Coalition Building
- Business/Product Perception