Domains for only 9 dollars. Hosting, less than 10 dollars a month. Design, in cases such as WIX or Godaddy are do it yourself. Responsive mobile websites are available with a free WordPress or Drupal template. So with prices like this everyone is making websites. Yes, I am referencing the cheapest way to get online but it is the path that many (maybe you) have taken. Why is it that with this tiny investment many still cannot experience positive ROI? Why are these apparent professional sites not attracting visitors. The answer is SEO, search engine optimization and because so many sites are on the web it is the difference between success and failure, profit and loss. Just to make it clear SEO is King.
Search engine optimization (SEO) done well is what brings people to your website. Let’s take it one more step, SEO done smart and right brings the right people to your site at the right time. There is a big difference between the two. If I sell cookies online and I write a blog on cookies, and share it on social media to my 1000 followers statistics tell me about 6-10% of that 1000 will see it. Less will read it and even less will click to buy my delicious cookies. However by using proper SEO strategies, and coupling the effort with SEM (search engine marketing) I could use specific phrases, or pay for keywords that capitalize on buyers with intent. So words like “chocolate chip cookies for birthdays” or “special cookies for daycares” would target a specific type of customer that would only click if the phrasing spoke to their intent. So I may have less clicks on my blog or post but a higher percentage of clicks that I receive are looking to buy. That is a very simplified way of demonstrating SEO done smart.
It is a common saying among “marketing gurus” that content is king. Content is indeed important, if you want sharing of content and interaction, but if you can’t direct people to that content it is simply good information that no one can find. If you have the wild notion that your content or products should be found amidst the millions of others sites then your only hope is good, dare I say great SEO. Search Engine Optimization then is King for anyone on the web be it business, personal or social.
I have stated that SEO is King. A good King serves and makes things better for his subjects and the million dollar question is does SEO do that? Would you do as well or even better without this King. The answer is always NO. I can clearly say this because your web presence, be it a book you are promoting on Amazon or your company site is one wave of millions in a sea. If a person is in this sea, he will logically go to the next wave to him or one he trusts based on a recommendation. If you are not in those two categories you have no chance of that person riding your wave. If you are in those two categories and your web presence is set up incorrectly, the person may travel there once and never return. But what if there was a trusted guide that had studied each, persons patterns: what waves they visited, how long they surfed on given waves, even how often they surfed? That guide then tells these surfers based on your habits and behavior this is the wave you should be at, and then takes them too your wave….well That would be magical. That is what happens with Google and Bing based on good effective SEO. I recommend combining that organic recommendation with SEM, search engine marketing. SEM would be giving this trusted guide a tip to tell those surfers that would really benefit from what you offer to ride your wave instead of your competitions. The intelligent design of SEM is that you can’t just pay money and grab all the traffic. Your site must be relevant to what the “Surfer’s” patterns show they are searching for. Proper SEM will also boost your organic SEO and multiply the results of the time taken to properly design your site for SEO. The test of effective SEO is extremely simple, do you make back in visitors or revenue a profit on funds and time exerted for your Search Engine Optimization if not I suggest you hire us to help the King give you the royal treatment.